Brand & Identity
Explore the essence of AllThingsMin — a creator-led brand built on purpose, passion, and a relentless drive to inspire. This section covers the vision, story, values, and the expanding creative identity behind our digital ecosystem.
Table of Contents
About AllThingsMin
AllThingsMin is a multi-platform creative brand founded by Minvydas Vegele. It spans content, commerce, community, and education — built to empower creators and audiences through storytelling, tools, and entertainment.
Learn more about AllThingsMin →
The Man
Minvydas Vegele is the founder of AllThingsMin — a self-taught creator who turned his life journey into a brand that merges creativity, resilience, and strategy. His story fuels the values and tone of the entire platform.
The Brand
AllThingsMin defies traditional branding. It’s not a niche brand — it’s an identity framework, a media platform, and a creative movement.
Discover what defines our brand →
The Story
From Kaunas, Lithuania to London livestreams, the AllThingsMin origin story is one of reinvention and relentless self-education. It documents the rise from humble beginnings to a full-scale creator brand.
The Mission
AllThingsMin exists to inspire creators, disrupt norms, and build bridges between entertainment and empowerment. This page defines the values and long-term vision that guide everything we do.
Sub-Brands
AllThingsMin is home to a growing family of creative sub-brands, each focused on a different niche or audience. This includes fitness, comedy, creator tools, and more — all tied together by a unified vision.
MrFitnessDude
MrFitnessDude is the fitness-focused sub-brand of AllThingsMin. It promotes mental toughness, physical transformation, and life discipline through content, challenges, and mindset coaching.
Learn more about MrFitnessDude →
TheMinCatShow
TheMinCatShow is a couple-comedy sketch brand co-created by Minvydas and Cathy (Catherine Tian). Known for its viral satire of modern dating, identity, and cultural humor, it’s one of the fastest-growing parts of the AllThingsMin universe.
Want to Reach Out?
If you’re interested in collaborating, featuring our story, or learning more about the AllThingsMin brand, please get in touch here.
Want to explore the creator ecosystem from every angle? Start with our brand, meet the people, and dive into the stories that drive the movement.